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KEY RESPONSIBILITIES:
-Ensure that the Brand Center activation program comes to life each season in line with the product and brand stories – includes in-store communication, events, etc.
-Create content relevant and in line to the adidas brand, local key city strategy and the Brand Center.
-Drive the elements of community connectivity within the Key City store by networking with local Running, Training and Streetwear communities and establishing relationships with key consumers and influencers.
-Organize and host events both in- and out-of store.
-Be a knowledge expert on both the sports and streetwear scene and the adidas brand (past, present and future), and develop methods to share this knowledge with the other Brand Center staff.
-Serve as a cultural/sports ,beacon within the Brand Center; this roll will not have a direct focus on selling product.
-Engage and inspire the Brand Center staff, consumers and community on the adidas brand.
-Work in close collaboration with brand marketing and sports marketing.


KEY RELATIONSHIPS:
-Local Brand and Retail Marketing for support in delivering the Brand Center marketing and activation initiatives.
-Key City Activation for support the key city strategy and activation initiatives.
-Local Trend Marketing for connecting to the locally relevant sports and fashion influencers.
-Local Visual Merchandising for activation layout and merchandising.
-Local marketing agencies and vendors for various events and activations.
-Brand Center Manager and other Brand Center staff.

KNOWLEDGE, SKILLS AND ABILITIES:
-Good copywriter using the target consumer’s tone of voice.
-Social influencer and early adopter / native of social media.
-Part of the city07s sports community.
-Ability to drive activation calendar and run community events
-Connected with a large and relevant contact book of influencers.
-Knowledge expert about the sports community, adidas brand and the respective flagship city.
-Passion for the Sports and the adidas brand and enthusiasm/energy for activation.
-Ideas focused, complemented with organizational and project management skills.
-Creative and innovative.
-Fluent in local language and proficient English.
-Knowledgeable in MS Office, good command at PowerPoint.


REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
-University degree in marketing and sales or equivalent professional experience.
-Minimum 3 years of retail and/or retail marketing experience.
-In-store retail experience is a plus.
-Experience of relevant PR / marketing / events is an advantage.