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KEY DELIVERABLES (Define/outline primary responsibilities)
61 Plan, execute and monitor the 1-Year Sales and Marketing Plan and Marketing Calendar for direct to consumer operations in owned touch points of China Market.
61 Deliver consumer campaigns and activities on owned touch points to drive consumer activation, purchase conversion and brand loyalty, grow consumer asset value. Collaboration with other consumer marketing team is expected, incl. comms team, new retail team, brand team, etc.
61 Manage brand owned KOCs, supporting brand social strategy implementation.
61 Deliver brand and consumer experience according to brand experience guideline.
61 Budget planning and stewardship on responsible operation of owned platform.
61 Develop and steward metrics of consumer operation, include but not limited to the effectiveness of responsible touch points operation, consumer campaign and consumer offer/programs. Track and analyze performance regularly and make improvements based on data insights.
61 Provide market data, observations